The big online dating sites rebrand means the apps would like you to definitely fall deeply in love with them now.
Tinder and Bumble are hopeless to persuade you that you’re not hopeless. Dating, they vow, is fun, so enjoyable, that whenever one date finishes poorly, it is a blessing that is barely disguised you’re able to remain on the apps and carry on dating!
Both businesses are pressing this message with current marketing efforts. Tinder includes a publication that is n ew Swipe lifetime, devoted to individual essays that reinforce the theory that dating misadventures are cool, or at the least exciting, invigorating and youthful . (Swipe lifetime says downloading Tinder is really a milestone in human being life similar to purchasing your beer that is first and your virginity.)