brand New research reveals the additional obstacles attractive feminine executives face.
Leah D. Sheppard, an associate professor at Washington State University, and Stefanie K. Johnson, a connect teacher at the University of Colorado Boulder, mocked up articles about business layoffs that included pictures of this professionals announcing the cuts. Then they had research participants browse the articles, price the sincerity associated with the leaders pictured, and determine whether or not they should really be fired. As soon as the professional shown had been a girl, individuals discovered her become less truthful and much more worth termination if she ended up being additionally extremely appealing. The final outcome: for ladies in operation, beauty is an obligation.
Professor Sheppard, protect your quest.
Sheppard: The articles we designed for our experiments quoted a business frontrunner describing that the layoffs were because of fiscal conditions instead than some failure in the company it self.